crunchy


Librarian by day, creative force by night, Brooklyn based Julie Tran Lê is a Renaissance woman of
sorts.  Armed with her Master’s degree in library science, Lê heads the Metropolitan Museum of Art’s
Costume Institute Library, where she helps designers and scholars research fashion history.  The job
informs her own love of vintage, which is directly expressed in Lê’s preference for dressing in the
ladylike silhouettes of the 1950s – a decade that has not only shaped her unique sense of style, but
influenced her choice of design projects.  In forging a new definition of elegance and domestic
goddessness, Lê has created a jewelry line and a mini baking empire.

Lê has been making jewelry since high school, and today her line is  sold in stores from New York to
Japan and Dubai. Crunchy Jewels are one-of-a-kind jewelry made from segments of broken vintage
chains that have been intricately pieced together and reworked.  This craftsmanship is taken a step
further in her latest collection, in which she has incorporated brightly colored yarn and string. Lê's
limited edition pieces can be found at Stuart & Wright, and custom orders are available upon
request.
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Lê’s handmade approach to design carries over into her epicurean pursuits.  Mirroring her
omnipresent cherry red lipstick is the red velvet interior of her cake balls,
Sweet Jewels.  Hailed by
Daily Candy as the “belle of the balls,” Lê’s confectionary treats are created by crumbling red velvet
cake into cream cheese frosting which is then dipped in chocolate and rolled in coconut. The ultimate
indulgence in a small, ball-shaped serving, these cake balls have been making a regular appearance at
private events at Susan Sarandon's ping pong club
SPIN NY.  Sweet Jewels were the exclusive
culinary treat for the opening of Todd Oldham's exhibition "New Voices, New Works" at the
Wolfsonian Museum, which made its debut at Art Basel Miami 2009.
Lê’s latest project – a
collaboration with Lipstick Queen Poppy King – is perhaps her most personal. Both women have
built businesses based on products they wholly developed and love. A mutual obsession with
creativity is the foundation for a partnership that will see Lê create new cake balls inspired by the
latest that
Lipstick Queen will have to offer.

Sweet Jewels Cake Balls are currently available on Etsy and by special order.
 Sweet Jewels Cake
Balls are   currently available on
Etsy or available by special order.

Press include Nylon, Nylon Japan, W Magazine, the New York Observer, Vice, Women's Health,
Daily Candy, Sportswear International, VOGUE.COM, New York Magazine's The Grub Street, and
ELLE.com
jewels